🌏 trashtalks.earth · waste awareness

Hi. We're your trash.

You've met us before. Many times. You just never learned our names.

Kami ada di setiap tapau, setiap botol, setiap pagi. You just never learned our names.

Foamy Boba Boxie Baggy Chip
Sisa Pampam Tapau Botol Kotak
meet the family

The reality check

Singapore reports a 50% recycling rate. That's mostly industrial and construction waste. For real everyday households — the number is very different.

11%
household recycling rate 2024
40%
blue bin items contaminated
5%
plastic recycling rate
2035
semakau landfill runs out

The reality check

Malaysia generates 39,000 tonnes of waste every day. Over 90% goes straight to landfill. The national recycling rate looks okay on paper — until you see where the waste actually ends up.

44%
of daily waste is food
90%
of waste goes to landfill
81%
plastic value lost
RM291M
lost to landfill in 2023

five characters · one shared fate

Every day you create all five of them.

They've been with you at the hawker centre, the bubble tea shop, after a Shopee delivery, at FairPrice, and in that drawer you haven't opened in two years.

They've been with you at the mamak, the pasar malam, in your kid's school bag, from the 7-Eleven and every tapau order you've ever made.

Foamy Hawker Box Boba Bubble Tea Boxie Shopee Box Baggy Plastic Bag Chip Old Phone
Sisa Nasi Lemak Pampam Diaper Tapau Clamshell Box Botol Water Bottle Kotak Milo Pak

their stories

Let them speak.

Five products. Five very different journeys. One shared destination.

Lima watak. Lima perjalanan berbeza. Satu destinasi yang sama.

01 / 05

Foamy
The Hawker Box
"I held your chicken rice for 8 minutes. I'll be here for the next 500 years. No pressure."
life journey
🏭Made from petroleum
🍚Holds your food~8 min
🗑️General bininstant
🔥Incinerateddays later
🏝️Ash → Semakauforever
500+
years to break down
2.8M
hawker meals daily in SG
0%
curbside recyclable
✕ Not recyclable in blue bins

02 / 05

Boba
The Bubble Tea Cup
"You finished me in 12 minutes. I have approximately 450 years to think about that. I'm not upset. I'm just saying."
life journey
⚗️Polypropylene plastic
🧋Brown sugar taro moment~12 min
🗑️General bin (liquid inside)instant
🔥Incinerateddays later
🏝️Ash → Semakauforever
450
years for the lid
2,000+
boba outlets in SG
4
different materials in one cup
~ Only if rinsed completely dry

Lid and straw are different plastics entirely — the cup is #5 PP but residue means it goes to incineration anyway.

03 / 05

Boxie
The Shopee Box
"Good news: I am actually recyclable. Bad news: most of me ends up in general waste anyway. I don't take it personally. Actually, I do."
two possible lives
♻️Blue bin / karung guni → recycled into new paperif clean + dry ✓
🔥Wet / stained → incinerated → ash → Semakauif contaminated
2 mo
decompose in ideal conditions
blue bin accepted
karung guni
old school — still works
✓ Flatten it. Keep it dry. Blue bin it.

04 / 05

Baggy
The Plastic Bag
"You used me for 12 minutes. I will still be here when your grandchildren’s grandchildren’s grandchildren are alive. Hi."
life journey
Made from petroleum
🛒Carries your groceries~12 min
🗑️Bin bag or general waste1–7 days
🔥Incinerateddays later
🏝️Ash → Semakauforever
$0.05
per bag since Jul 2023
20+ yrs
before it breaks down
✕ Not accepted in blue bins — clogs sorting machines

05 / 05

Chip
The Old Smartphone
"I have real gold in me. Also lead, and lithium, and mercury. I am complicated. Please don’t just throw me in a bin."
two very different endings
♻️E-waste bin → certified recycler → metals recoveredthe good path ✓
☠️General bin → incinerated → toxic ash → Semakauthe bad path
0.034g
real gold inside your phone
2021
SG e-waste EPR law passed
1M+
years for components to break down
✓ Drop-off at StarHub, M1, Harvey Norman, IKEA

01 / 05

Sisa
The Nasi Lemak Packet
"I was made this morning. I held your breakfast for 10 minutes. 24% of me was still perfectly good when you threw me away. Selamat makan."
life journey
🍌Banana leaf cut
🍚Holds your breakfast~10 min
🗑️General waste bininstant
🚚Collected by SWCorpdays later
⛰️Landfill foreverforever
44%
of daily waste is food
16,688t
food waste per day in MY
24%
still edible when discarded
✕ Not recyclable — but compostable if you separate it

02 / 05

Pampam
The Disposable Diaper
"I weigh about 500 grams. I will exist for 500 years. Nobody is talking about me. Nobody."
life journey
🏭Made from plastic + pulp
👶Used once~4 hrs
🗑️General waste onlyinstant
🚚Collecteddays later
⛰️Landfill · 500 yrsforever
8–12%
of waste stream
500 yrs
to break down
0
recycling facilities in Malaysia
✕ Cannot be recycled — no facility exists in Malaysia

03 / 05

Tapau
The Mamak Styrofoam Box
"Selangor banned me. Penang banned me. Nobody told the mamak stall. I’ll see you tomorrow."
life journey
Made from petroleum (EPS)
🍜Holds your mee goreng~15 min
🗑️General wasteinstant
🚚Collecteddays later
⛰️Landfill · 500 yrsforever
500+
years to break down
0%
recyclable in Malaysia
2 states
banned it. Patchy enforcement.
✕ Not recyclable — technically banned in Selangor & Penang

04 / 05

Botol
The Single-Use Water Bottle
"I am 100% recyclable. Nobody recycles me. 81% of my material value vanishes. I keep coming back — because you don’t trust tap water."
two paths — one common outcome
♻️Recycling bin → sorted → reprocessed as PETthe rare path ✓
⛰️General waste → landfill · 81% value lostthe common path
81%
of plastic value lost
450 yrs
to break down
#1
most littered item in MY
⚠ Technically recyclable (PET #1) — but rarely processed

05 / 05

Kotak
The Milo Tetra Pak
"I’m made of three layers: paper, plastic, and aluminium. I take special effort to recycle. The programme exists. It’s free. Almost nobody uses it."
two paths
♻️Tetra Pak drop-off → SWCorp programme → recoveredthe right path ✓
⛰️Mixed waste bin → landfill → 3 layers, centuriesthe common path
3
layers (paper + PE + aluminium)
Free
Tetra Pak drop-off programme
≈0%
public awareness of it
✓ Recyclable via Tetra Pak / SWCorp drop-off points

how long does it last?

The Disappearing Game

Guess how long each item takes to break down in a landfill.
Most people are very, very wrong.

where they all end up

In the end, the whole family comes here.

Singapore has one landfill. It opened in 1999. It doesn’t take raw trash — it takes the ash from our incineration plants. Which is everything that doesn’t get recycled.

It is more than half full. It runs out of space in 2035. There is no second landfill. Singapore is an island.

1999 — opened54% full today2035 — full
9
years remaining · as of 2026
2035
when it runs out
9 yrs
left from today
3.5km²
total area
1
singapore has one landfill. one.

where they all end up

In the end, they all go to a hill in Hulu Selangor.

Malaysia has over 170 active landfills. The biggest is Bukit Tagar Sanitary Landfill in Hulu Selangor — one of the largest engineered landfills in Southeast Asia. It still receives raw, unsorted municipal waste every single day.

Unlike Singapore’s incineration-first approach, Malaysia’s waste goes straight to the ground. 90–95% of it. Every day.

170+
active landfills · as of 2024
waste generated90–95% to landfillcapacity
39,000t
waste generated per day
90–95%
goes directly to landfill
170+
active landfill sites
RM291M
lost to landfill in 2023

10-year journey

What has Singapore been doing?

What has Malaysia been doing?

A decade of policy — and where we are today. Neutral, factual, chronological.

A decade of plans, pledges, and partial enforcement — and where the landfills are today.

2015
Food Waste Reduction programme launched
NEA’s first major public push on food waste. Singapore generated ~665,000 tonnes that year. Overall recycling rate: 61%.
Awareness
2019
Zero Waste Masterplan + Resource Sustainability Act
Singapore’s biggest environmental policy year. Targets: cut waste to landfill 30% by 2030, raise domestic recycling to 30%.
Legislation
2020
COVID-19 — recycling rate drops to 52%
Pandemic disrupted collection. Households got worse at recycling during this period.
Impact
2021
E-waste EPR framework comes into effect
One of the first in Southeast Asia. Electronics producers legally required to collect and recycle e-waste via licensed channels. This is why Chip has somewhere to go.
Legislation
Jul 2023
Plastic bag charge at major supermarkets
NTUC FairPrice, Cold Storage, Giant, and Sheng Siong begin charging $0.05–$0.10 per bag. BCRS amendment bill passes.
Consumer policy
2024
Household recycling hits a new low: 11%
Despite a decade of campaigns, Singapore’s household recycling rate reaches its lowest recorded level. Plastic recycling drops to 5%.
Reality check
1 April 2026 Just launched
🎉 Beverage Container Return Scheme (BCRS) goes live
Singapore’s first deposit return system. A $0.10 refundable deposit on plastic bottles and metal cans. Return at a reverse vending machine. Target: 60% return rate by end 2026.
Live now
2016
National Solid Waste Management Policy & Action Plan
Malaysia’s comprehensive solid waste plan targeting a 22% recycling rate by 2020 and 30% by 2022. Mandatory household recycling separation introduced in many states.
Legislation
2018
Malaysia bans single-use plastic bags at selected retailers
Several states (Selangor, Penang) implement plastic bag charges. EPS bans introduced in some municipalities. Enforcement highly inconsistent.
Consumer policy
2020
Solid Waste & Public Cleansing Management Act enforced
SWCorp begins stricter enforcement of source separation. National recycling rate reaches 31.6% — but includes industrial and commercial waste.
Impact
2021
Roadmap Towards Zero Single-Use Plastics 2018–2030
Malaysia’s roadmap phases out single-use plastics. Styrofoam listed for phase-out — timelines frequently revised.
Legislation
2023
RM291 million lost to landfill
SWCorp’s annual report reveals RM291 million worth of recyclable material was landfilled in 2023. National recycling rate is 37.9% — but 90–95% of waste still ends in landfill.
Reality check
2024 Latest
🗺️ Extended Producer Responsibility (EPR) framework announced
Malaysia announces EPR regulations requiring brand owners to take responsibility for post-consumer packaging. Targets plastic bottles, paper, and aluminium cans. Implementation: 2025–2027.
Incoming

what you can actually do

Three things. Right now. In Singapore.

No lectures. The practical stuff that actually works.

♻️

Blue bin — but do it right

Paper, cardboard (dry!), glass bottles, metal cans, hard plastic bottles (#1 & #2). No food residue. No styrofoam. No soft plastics. 40% of blue bin content is contaminated and gets incinerated anyway.

📱

Help Chip find a better ending

StarHub, M1, and Singtel stores accept old phones. Harvey Norman, Courts, and IKEA take larger electronics. Community clubs have NEA e-waste bins. That phone in your drawer has gold in it.

🥃

Claim your $0.10 back

From 1 April 2026, every plastic bottle and metal can has a 10-cent deposit. Return it to a reverse vending machine. Check bcrs.sg for the nearest return point.

what you can actually do

Three things. Right now. In Malaysia.

Tidak perlu ceramah. Just the practical stuff.

🍚

Help Sisa: finish or freeze

44% of Malaysia’s waste is food — and 24% of it is still edible when thrown out. Finish what you order, or pack it to go. Order less at the mamak. Freeze leftovers.

📦

Find your nearest recycle bin (for real this time)

Use the MyKomuniti app or check swcorp.gov.my for recycle schedules. Botol (PET #1) and aluminium cans go in the blue bin. Kotak (Tetra Pak) has dedicated drop-off points at selected hypermarkets.

🥃

Return Kotak. Tell someone about Pampam.

Tetra Pak cartons can be dropped off at Tetra Pak collection centres. Find the nearest one at tetrapak.com/my. Next time someone says “Malaysia’s recycling rate is 38%”, share the full story.